“Winter Duality” is a fashion editorial and lookbook created for the concept brand Snowy Urban. The collection highlights the seasonal outfit by showcasing two contrasting styles: Classic Khaki Minimalism and Bold Neon Pink Dopamine style.
Skills & Tools: Adobe Photoshop, InDesign, Lightroom, Editorial Design, Layout, Photography
Creative Strategy
This collection reflects the bustling city life versus the warmth of cozy gatherings. I curated two distinct visual narratives. The Minimalist (Khaki) : focused on classical and everyday essentials, ideal for commuting or weekend strolls. The Bold (Neon Pink): Tapping into the “Dopamine Decor” trend, this style uses high-saturation color to convey a warm, positive mood for social gatherings.
Through a combination of Flat Lay photography and On-model shots, I created a comprehensive guide that provides consumers with immediate styling inspiration.
Layout & Color Palette
To visually represent the “Duality” theme, I utilized overlapping geometric and organic shapes (circles and semi-circles) in the layout. These elements act as a bridge between the Khaki Minimalism and Neon Boldness, creating a sense of movement and energy as the reader flips through the spreads.
The color palette was meticulously sampled from the photography itself, by utilizing muted pinks, deep teals, and soft creams. This creates a seamless visual harmony between the product spreads and the graphic elements, reinforcing the Snowy Urban brand identity.
Behind-the-Scenes
Photography: Cece Qianxin Ou
Model: Siang-Ting Hsu
Product Flat Lays: Focused on capturing the “soft and skin-friendly” texture of the high-quality acrylic knit. Precise lighting was used to highlight the tactile details of the beanies.
On-Model Shooting: I directed a series of lifestyle shots to demonstrate how the accessories integrate into a “Snowy Urban” wardrobe. From over 50 frames captured, I selected the ones that best conveyed the authentic joy of the Dopamine Pink and the quiet confidence of the Classic Khaki.
